Objective
The campaign focused on increasing excitement around Flipkart’s promotional sale while driving product discovery through authentic creator recommendations.
Case StudyE-Commerce
Driving Product Discovery Through Regional Creator Marketing
Regional creators, tech reviewers, and lifestyle voices drove Flipkart sale excitement with haul videos, countdowns, and category-focused discovery content.
55+
Creators
10M+
Reach
1.2M+
Engagements
Strategy
We collaborated with regional creators, tech reviewers, fashion influencers, and family lifestyle creators to demonstrate how consumers could discover value across categories. Short-form video content highlighted affordability, convenience, and shopping experiences.
Execution
- Regional influencer strategy
- Category-focused content
- Sale countdown Reels
- Shopping haul videos
- Story integrations with direct CTAs
Results
- 55+ creators on-boarded
- 10M+ reach
- 1.2M+ engagements
- High audience interaction through shares and saves
Key Takeaway
Real user experiences combined with urgency-based content drove strong engagement and purchase consideration.
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