Objective
Amazon aimed to maximize awareness and engagement for its seasonal shopping event while encouraging users to explore exclusive offers across multiple product categories.
Case StudyE-Commerce
Turning Everyday Shopping Into Engaging Creator Stories
A diverse creator mix produced shopping guides, wish-lists, and deal alerts that maximized awareness and trust across Amazon’s seasonal shopping event.
60+
Creators
12M+
Reach
1.5M+
Engagements
Strategy
A diverse mix of lifestyle, fashion, tech, parenting, home, and finance creators produced relatable shopping experiences, wish-list videos, product recommendations, and deal alerts. The campaign emphasized trust by showcasing products creators genuinely used and recommended.
Execution
- Influencer-led shopping guides
- Festival sale countdown content
- Creator wish-lists
- Product recommendation Reels
- Interactive Story campaigns
Results
- 60+ creators collaborated
- 12M+ impressions
- 1.5M+ engagements
- Significant uplift in campaign visibility during the sale period
Key Takeaway
Creator-led recommendations improved consumer trust and accelerated purchase decisions during India’s biggest shopping event.
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